Category: Plan Your Gala

Thinking

How to Select a Date, Venue and Theme for Your Gala

If you’ve ever worked on an auction committee, you know how difficult it is to choose a date, venue and theme for your gala. Not only must you reconcile differing opinions from your committee members, but you must also choose a date, venue, and theme that work together in harmony. Below are some considerations for deciding on […]

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Boost Revenue Analytics

Your Gala Is a Business That Will Be Fun, Not a Party That Makes Money

You’ve just convened your auction committee for its first meeting. After exchanging names and pleasantries, it’s time to set a crucial expectation: Your auction is a business that will be fun, not a party that makes money. Right from the start, it is very important that your committee buy into the fact that they are setting the […]

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ballroom with tables

Choosing a Gala Venue: Ask These Questions Besides “What’s It Cost?”

Choosing the right venue for your gala can affect attendance, guest experience, and ultimately donations raised. Just because a venue is free doesn’t mean it will result in the greatest amount of money going to your cause. Ask yourself these questions before settling on a venue: Convenience Is the location easy to find and well-known? Does it […]

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Goal Setting

Benefit Auctions: 5 Steps to Set Realistic Revenue Goals

The answer to “How much do you want to make at your benefit auction?” should not be “As much as we can.” While technically true, such a vague answer is not helpful for making decisions. Rather, goals need to be specific, achievable and measurable so you can build a plan to achieve them. In this post, we […]

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bullseye

Charity Galas: Target the Right Attendees to Maximize Donations

When planning your benefit event, remember these words: “You are not your audience.” Translation: planning things that appeal to you may not result in the biggest donations. Rather, you must understand what your most important supporters value and deliver it to them. In this post, we explore how to segment your audience and then target your actions […]

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Auction steering committee

13 Roles You Need on Your Auction Steering Committee

In another post, we discussed differences between a Steering Committee and a traditional Auction Committee. In this post, we identify the key roles and responsibilities for your Steering Committee. Of course, the same person can fill multiple roles so long as they have the bandwidth. This post is adapted from The Big Book of Benefit Auctions by […]

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Gala

4 Essentials to a Successful Charity Auction (Besides Items for Sale)

You’ve procured some really great auction items. Great! These items will sell themselves! Think again. Presenting your auction items in the right way with the right ambiance is critical to driving up bids and satisfying guests. Pay particular attention to these four areas: 1. Sound Guests who wish to participate in your silent auction will be frustrated […]

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banquet room

Provide an Flawless Guest Experience at Your Gala

When you focus on your guests’ enjoyment, your guests will reward you. This may be obvious, but is too often overlooked in the planning of benefit auctions. Some gala committees do a great job thinking about the party, theme, food, decorations, program, service and the event mission. Those are all important. But what will pay the biggest […]

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