Category: Promotion & Procurement

Promote Events with Influencers & Ambassadors: Crash Course

It’s no secret that influencer marketing is one of the hotter trends in the marketing world right now. It has the potential to be a powerful tool for event organizers, but how can you best maximize the reach of your influencers?  Influencer marketing is about getting your event in front of new audiences, specifically people who already […]

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Hosting Organized Events: 4 Important Tips to Drive Registrations

Fundraising events are opportunities for your nonprofit to not only earn donations, but to also build connections with supporters by hosting engaging activities related to your cause. Whether you’re hosting an in-person, virtual, or hybrid event, your guests’ first impression of your event will be formed when they register.  Your registration process should be quick and user-friendly […]

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Event landing page

5 Tips for Optimizing Your Nonprofit’s Event Landing Page

Whether you’re a fundraising professional fresh on the scene or a seasoned auction organizer, you know there’s nothing more fulfilling than seeing months of careful planning and preparation culminate in a successful fundraising event. However, you also know that event planning has a lot of moving parts— from finding a venue and securing sponsors to planning catering […]

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event email marketing tips

5 Best Practices for Event Email Marketing (Guest Post)

You’re laying the groundwork for your next nonprofit event. You’re planning how you’ll set up the venue (or virtual event space), acquiring auction items, and creating the event schedule. There’s only one element missing from your event plans: how are you going to get people to attend?  Your next auction or gala might be your most exciting […]

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5 Digital Engagement Tips for auction planning and marketing

5 Digital Engagement Tips for Auction Planning and Marketing (Guest Post)

Whether in-person, online, or hybrid, auctions are incredibly popular fundraisers for nonprofits looking to earn donations, connect with sponsors, and throw a fun event for their supporters. However, nonprofit auction planning and marketing has evolved over the years, and it can be difficult to stand out amongst other organizations hosting their own auctions.  The integration of online […]

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virtual gala filming

Should You Charge for Tickets to Your Virtual Gala?

Virtual galas provide nonprofits an affordable alternative to an expensive in-person gala. By replacing ballrooms and dinners with online auction and event streaming technology, online fundraisers can engage supporters at a fraction of the cost. However, cost is only one side of the equation. Equally important to cost is revenue, and an important revenue driver to in-person […]

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Make the ask for a donation

Silent Auction Donation Request Letter Advice and Templates

We’ve discussed earlier on this blog how to get donated silent auction items without cold calling. In short, you should leverage your charity auction committee’s existing connections before cold-calling businesses for donated auction items. But sometimes personal connections are not enough, and you need to build new connections to generous businesses through donation request letters. In this […]

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Get sponsors for fundraising event

7 Do’s and Don’ts for Getting Sponsors for Your Fundraising Event

In this post, you’ll learn the do’s and don’ts of getting sponsors for your fundraiser. DO: Ask Your Organizational Contacts and Personal Connections to Sponsor Your Event There’s no better place to start your list of target sponsors than with businesses that have previously contributed to your nonprofit. On the flip side, any businesses to which your […]

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Make the ask for a donation

Donation Request Letters: Are You Making These 3 Critical Mistakes?

Charity auction organizers know the importance of connecting with generous businesses to find silent auction items. However, it’s cumbersome to write hundreds of online donation request letters (not to mention the cold-calling) hoping enough generous business owners say “yes.” How do you make your charity auction stand out when requesting donations? In this post, we cover the […]

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living room captains

Living Room Captains: The Key to Your Virtual Gala’s Success

The most important thing for a virtual gala fundraiser is not the scripting, the video, the hosts or the auction items. The most important thing is getting people to tune in, ready to open their wallets. In this post, I’m going to show you how to achieve just that using “living room captains.” What Is a Living […]

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