Tag: marketing

Event landing page

5 Tips for Optimizing Your Nonprofit’s Event Landing Page

Whether you’re a fundraising professional fresh on the scene or a seasoned auction organizer, you know there’s nothing more fulfilling than seeing months of careful planning and preparation culminate in a successful fundraising event. However, you also know that event planning has a lot of moving parts— from finding a venue and securing sponsors to planning catering […]

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Facebook app

3 Steps to Promote Your Fundraiser on Facebook (Step-by-Step Guide)

In decades past, perhaps you’ve sold tickets to your big gala through direct mailers and ticket tables. Over the last 20 years, you’ve incorporated email into your marketing campaigns. Now, there is a new dominant marketing channel that you cannot ignore for your fundraising event: Facebook In this post, you will learn the basics of Facebook event […]

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bullseye

Charity Galas: Target the Right Attendees to Maximize Donations

When planning your benefit event, remember these words: “You are not your audience.” Translation: planning things that appeal to you may not result in the biggest donations. Rather, you must understand what your most important supporters value and deliver it to them. In this post, we explore how to segment your audience and then target your actions […]

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marketing

5 Simple Steps to Sell More Tickets for Your Charity Gala

Getting supporters to attend your nonprofit’s gala is tough work, especially if it is your organization’s first year throwing an event. Planning a proper marketing campaign can help you sell tickets efficiently and stay on budget. In this post, we explore ways to structure your thinking about event marketing and suggest tactics for driving ticket sales. Step […]

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