Picture this: Your nonprofit is gearing up to host an exciting fundraising event. You’ve booked a venue, secured corporate sponsors, and shared promotional content on social media. You likely also created an event landing page on your nonprofit’s website, but is it optimized to drive as many registrations as possible? Your event landing page should effectively introduce […]
In decades past, perhaps you’ve sold tickets to your big gala through direct mailers and ticket tables. Over the last 20 years, you’ve incorporated email into your marketing campaigns. Now, there is a new dominant marketing channel that you cannot ignore for your fundraising event: Facebook In this post, you will learn the basics of Facebook event […]
When planning your benefit event, remember these words: “You are not your audience.” Translation: planning things that appeal to you may not result in the biggest donations. Rather, you must understand what your most important supporters value and deliver it to them. In this post, we explore how to segment your audience and then target your actions […]
Getting supporters to attend your nonprofit’s gala is tough work, especially if it is your organization’s first year throwing an event. Planning a proper marketing campaign can help you sell tickets efficiently and stay on budget. In this post, we explore ways to structure your thinking about event marketing and suggest tactics for driving ticket sales. Step […]
