Promotion & Procurement

Promote Events with Influencers & Ambassadors: Crash Course

Aidan Augustin

It’s no secret that influencer marketing is one of the hotter trends in the marketing world right now. It has the potential to be a powerful tool for event organizers, but how can you best maximize the reach of your influencers?  Influencer marketing is about getting your event in front of new audiences, specifically people who already […]

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Feather event invites
Miscellaneous

Audience segmentation: Targeting donors with event invites

Aidan Augustin

Marketing is an essential component of your organization’s strategy because it’s key for your donor acquisition, retention, and broader fundraising strategies. In particular, your marketing strategy is an important aspect of your event.  If your organization is planning on hosting an online auction, fun run, carnival, or any other type of event, you need to know who […]

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