Category: Auctions

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How to Promote Your Fundraiser on Facebook: Step-by-Step Guide to Drive Ticket Sales

In decades past, perhaps you’ve sold tickets to your big gala through direct mailers and ticket tables. Over the last 20 years, you’ve incorporated email into your marketing campaigns. Now, there is a new dominant marketing channel that you cannot ignore for your fundraising event: Facebook In this post, you will learn the basics of Facebook event […]

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Choosing a Gala Venue: Ask These Questions Besides “What’s It Cost?”

Choosing the right venue for your gala can affect attendance, guest experience, and ultimately donations raised. Just because a venue is free doesn’t mean it will result in the greatest amount of money going to your cause. Ask yourself these questions before settling on a venue: Convenience Is the location easy to find and well-known? Does it […]

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Charity Galas: Target the Right Attendees to Maximize Donations

When planning your benefit event, remember these words: “You are not your audience.” Translation: planning things that appeal to you may not result in the biggest donations. Rather, you must understand what your most important supporters value and deliver it to them. In this post, we explore how to segment your audience and then target your actions […]

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