26 Ways to Generate Revenue at Your Benefit Golf Outing

Collect more than registration fees at your next golf outing. We’ve put together a list of money generators for you to try.

Obviously, we don’t recommend you do ALL of them. That would require a lot of organizational effort and result in donor fatigue*. Pick the ones within your abilities (or invent your own) and execute them well.

Basics

These are the “big hitters” for your outing. At a minimum, use these items to cover your event costs and earn incremental profit with the remaining revenue generators.

1. Registration Fee

Include more than just golf in your registration fee to drive up the price. Give discounts for early birds and for registering a foursome to encourage signups.

2. Auction

Pair your golf outing with a live or silent auction (consider TravelPledge for item procurement). Consider the “18 Hole Auction” to let golfers bid on items while they are on the course.

3. Raffle

Include raffle tickets in the registration fee and sell additional tickets at the event. Raffle drawings are a great way to get golfers to stick around after the event for your dinner and auction.

4. Dinner

Sell a dinner ticket as on optional add-on to the golf registration. Dinners after the golf event are a great for earning revenue from non-golfers.

Skill Contests

The goal of a skill contest is to add some additional excitement to the day. Consider baking some skill contests in the registration fee (e.g., closest to the pin) while requiring payment for entry for others (e.g., putting contest). Select a mix of contests that will appeal to avid golfers and beginners alike.

5. Skins Game

The Skins Game rewards teams for scoring the lowest particular holes. They are great for benefit golf outings since 1) There may by ties on all the holes (hence, no skins won); and 2) Winners of skins may opt to donate back their winnings.

6. Long Drive

The Long Drive is a golf scramble staple. Pick a straight hole with a wide fairway to include the most contenders.

7. Closest to the Pin

Another golf scramble staple. Short, downhill par 3’s make for for good selections since players can see what they are shooting for before they hit.

8. Putting Contest

Choose an impossible putt on the practice green to reward those who make it. Some tournaments require players to sink a 10-footer before advancing to the long putt to limit the chance of someone winning.

9. Long Putt

Reward teams for sinking the longest putt on a particular hole. Consider placing this contest on a long par 3 or difficult par 4, where there will be lots of long birdie putts.

10. Straightest Drive

Paint a line down the middle of a fairway to see who can come closest. Straightest Drive contests pull in long and short hitters alike.

11. Hole-in-One

Offer a vacation package or other amazing prize for the first hole-in-one on the par 3 of your choice. Depending on the size of your prize, consider posting up a witness on the tee box (the insurance company may provide this).

12. Beat the Pro

Station a scratch (or better) golfer on a par 3 who always hits first. Allow players to wager they can get closer. You keep the wagers when the pro wins – a great bet! Consider stationing a volunteer with a measuring device.

13. Gambling Hole

A modification of Beat the Pro, the Gambling Hole lets golfers wager on themselves to hit their tee shot within a 20-foot circle on the green.

14. Short Drive

The short drive is a gag contest that gives the worst golfers in the field a chance. Tops and chunks are valid entries – just no whiffs!

15. Marshmallow Driving Contest

It’s exactly what it sounds like. See who can drive a marshmallow the farthest. Be on the lookout for the ringer who brings a frozen marshmallow!

Score Improvers

Give your competitive teams a way to spend more money and second-tier teams a way to level the playing field.

16. Mulligans

Usually priced around $5-$10 each, mulligans allow players to re-do an errant shot. These can be huge revenue generators so sell them during registration, check-in and on the course.

17. Pro for Hire

Set up a long hitter on a par 5 and let teams hire the pro to hit their t-shot. Take the pressure off the pro by giving teams a “drop area” in the fairway if the pro hits a bad shot.

18. Tee Off from the Reds

Give teams the opportunity to play long hole from the forward tees.

19. Thrown Shots

Allow golfers to choose to throw one of their shots instead of hitting it with their club. Thrown shots are a huge hit among novice golfers who hate to hit chip shots.

Additional Earners

Consider these additional ways to raise money for your cause. Every last dollar counts!

20. Drink Tickets

Ask your course if you can pre-buy drink tickets in bulk to resell to attendees.

21. Rent a Caddie

Find local volunteers to caddie or partner with a caddie service. The option to hire a caddie can give guests a unique experience.

22. Donation Appeal

Offer a place to donate during online registration or station a friendly volunteer out on the course. A good place to post up is by a par 3 that is likely to get backed up. Nothing beats a captive audience!

23. Merchandise

Custom swag is easier and cheaper to procure than ever. Sell polos, pullovers, towels and other swag to your supporters. Make your design specific to this year’s event so they buy one again next year.

24. Photographs

Post a photographer at an iconic view and take professional quality photos of each group and individual. Sell the photos at the event reception or in an event follow-up email

Sponsorships

Give local businesses and heavy donors the opportunity to support your cause and gain some recognition.

25. Advertising

Sell advertising space to local businesses (and encourage supporters to patronize those businesses). Businesses can sponsor holes, scorecards, cart signs, banners and more.

26. Individual Sponsors

Ardent supporters can provide additional funding to your event and receive some nice recognition. Sponsorships are a great way to engage those who can’t attend your outing.

*Combat donor fatigue: Consider including revenue generators in your registration fee and raise your fee accordingly. We also recommend giving golfers an opportunity to purchase items (swag, mulligans, etc…) or donate during their online registration. It’s a lot easier to get people to put a bunch of things in their cart and checkout once than making them take out their wallets on the course. Give them a discount for purchasing ahead of the event.

Hosting an outing? Check out the Outing Request Tool on our sister site BestOutings.com.

Alex McDonald is the Director of Experiences for TravelPledge. He is passionate about helping non-profits exceed their auction goals.

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